Michelin Tweel Will Be Recognized at Edison Awards Gala in Chicago on April 25
GREENVILLE, S.C. (April 22, 2013) –Michelin North America, Inc. has been named a 2013 Award Finalist by the internationally renowned Edison Awards™. The MICHELIN® X-TWEEL™ SSL is a finalist in the Transportation category, one of 12 categories honored by the Edison Awards.
The awards symbolize the persistence and excellence personified by Thomas Alva Edison, inspiring creative minds to remain in the forefront of innovation, creativity and ingenuity in the global economy.
“This is a tremendous honor for Michelin,” said Tim Fulton, head of Michelin Tweel Technologies. “Michelin’s TWEEL first fascinated the world with the concept of the airless radial tire, and we are now using this revolutionary technology in the construction, agriculture, refuse and landscaping industries.”
“More than any year, this year's slate of finalists demonstrate the enormous value of teamwork, experimentation, consumer focus, market awareness and game-changing success,” said Frank Bonafilia, Edison Awards’ executive director. “It’s exciting to see companies like Michelin continuing Thomas Edison’s legacy of challenging conventional thinking.”
The ballot of nominees for the Edison Awards is judged by more than 3,000 senior business executives and academics from across the nation whose votes acknowledge the finalists’ success in meeting the award criteria of Concept, Value, Delivery and Impact. The Panel includes members of the Marketing Executives Networking Group (MENG), the American Association of Advertising Agencies (4As) the Chief Marketing Officer Council (CMO), the Design Management Institute (DMI), the American Productivity & Quality Center (APQC), the American Society of Mechanical Engineers (ASME) and the Association of Technology Management & Applied Engineering (ATMAE). Also on the Panel are hundreds of past Edison Award winners, marketing professionals, scientists, designers, engineers and academics.
Award winners will be announced April 25, 2013, at the Edison Awards Annual Gala in Chicago, Ill.
The Edison Awards is a program conducted by Edison Universe, a 501(c)(3) charitable organization dedicated to fostering future innovators. The 2013 Edison Awards are sponsored by Nielsen, Discovery Communications, Science Channel and USA Today. For more information about the Edison Awards, Edison Universe and a list of past winners, visit www.edisonawards.com.
Michelin produces the next generation of mobility and “A Better Way Forward” in an airless radial tire known as the TWEEL. This non-pneumatic mobility solution strategically uses the characteristics of traditional radial tire technology but eliminates the risk and costly downtime associated with penetrations and impact damage that leads to loss of air.